Increase Website Traffic

Any type of effective link building campaign requires a major ingredient: It’s called, variation in anchor text and source sites.

If you are getting the back links in order to increase website traffic and get better rankings in major search engines, then you need a variety of different anchor text links from a variety of different source types.

The goal is to get back links that are natural and organic. The kind that visitors and search engines love the most. The kind that occur naturally on their own.

A common mistake that occurs when webmasters and bloggers try to promote their website, they tend to stick to one type of link building strategy alone. Some are essentially just marketing with articles, others prefer social bookmarking, commenting on some blogs related to their niche, etc.

This is not what I would call effective link building.

Ideally, you want to have a variety of links from a variety of different types of websites all pointing back to you.

An effective link building campaign is one that appears more natural. Google counts links to your site as ‘votes’ for your content, and they are most interested in what other sites / people have to say about you, than what you say.

To create this natural look for your incoming links, you need to use a variation of sites and text for your back links. You want to build back links from blog posts, blog comments, social bookmarking sites, social media sites like Facebook and Twitter, web pages, press releases (if any), article directories, specialized directories, forums discussion, etc.

You want a variety of anchor text in those links as well. This is achieved by using the best keyword phrases that relate to your main keyword, or using more than one keyword phrase that is relevant to the content of your blog or web page.

The advantage of using the variety of different keyword phrases in your anchor text is not only that your links appear more natural, which means they will have more weight with the major search engines, but you can achieve top search engine rankings for more than one search phrase and this will increase website traffic with targeted website visitors over time to your website..

You can create an effective link building campaign by simply jump-starting the buzz for your blog or website, and with great content, you’ll end up with much more natural back links, in addition to those you create yourself.

This is not something you’ll want to do for every single page on your website or for every single new blog post. Simply linking to your main page will do wonders for your search engine rankings. The search engine spiders will follow and index other pages on your site, people will still click through to your site and read other posts you have and possibly link back to the pages they like the most.

An effective link building strategy to increase website traffic to your blog from the search engines could include:

» Create internal links from pages related to your blog / site
» Tweet your link on twitter and ask for comments
» Post the link to your blog or website on your Facebook profile or page
» If a blog, create pingbacks to related blog posts
» Comment on posts that are on related blogs using your special link in the URL field
» Publish a video on YouTube related to your niche, including the hyperlink in the description field
» Add the link to your profiles on all your forums that you are active on for discussion
» Include the link in your forum signature on forums related to your niche
» Submit relevant articles to article directories with the link in the signature
» Submit a press release (if appropriate for your piece of content)
» Write guest blog posts on blogs related to your niche, with the link in your signature
» Engage in conversations Cross-blog with other bloggers
» Provide your link with other 5-10 related websites on your list of social bookmarking sites
» If the link is to the main page of your blog or website, add to niche directories and blog / RSS directories
» If you have really good content, these strategies will launch a natural buzz with new unsolicited links from various sources. People will find your content and then stumble, Tweet, bookmark or link to your blog. And that’s exactly what you want.

Of course, this task will take time and hard work – especially at first. But once you identify the best sites to help with your link building, you’ll see that it becomes faster and easier with time. You’ll have a list of blogs in your RSS reader, a list of niche forums that you’re involved with, etc., and you can also assign tasks to others once you get a working strategy in place.

The variation in anchor text and websites you use is extremely important to building effective relationships with others. Never reject an opportunity because of the link Page Rank, no follow attribute, lack of option to include anchor text, etc. You need those links to compensate for your highly optimized back links to your site … to avoid the dreaded “over-optimization” (i.e.: the manipulation of search engines and keyword spam).

The original Author of this article is Lynn Terry. She has a great blog with lots of information.